THE GERMAN NATIONAL TEAM AND SPONSORSHIP ACTIVATION

In the exciting world of football marketing, sponsorship activation is a key aspect that can make or break a brand's success. Especially in the run-up to the Euro 2024, it is essential how sponsors utilise their presence effectively to reach the desired target groups. A look at the latest marketing strategies of the German national team and its partners shows how important creativity and innovation are in this area.

football marketing cooperations of the dfb

The DFB recently announced that two more sponsors, TikTok and mymuesli, have joined the German national team. In the style of the famous branded Coca-Cola cans at past tournaments, mymuesli is now offering muesli mixes specially put together by the players. Additionally, mymuesli is presenting the faces of the players on their muesli packaging and, like Coca-Cola, is focussing on a Euros design. This creative activation allows the brands to connect closely with the football community and build an emotional bond.

NO LONGER A TREND: ACTIVATION ON SOCIAL MEDIA

Another exciting development is the partnership between the German national team and TikTok. This collaboration emphasises the growing influence of social media in sports marketing and offers new opportunities for innovative activation strategies. Through the use and popularity of TikTok, brands can interact directly with a young and engaged audience and get their message across in a creative way.

TYPICALLY GERMAN: COMPLAINING INSTEAD OF PROGRESS

Of course, football marketing is not all positive. The German national team's pink away kit initially divided opinion on social media, which degenerated into a veritable shitstorm. However, the DFB reacted skilfully to the criticism by delivering the perfect response with a humorous and self-confident campaign produced in advance. This type of response shows how important it is to respond to the voice of the fans while maintaining the identity of the brand.

OUR CREATIVE FOOTBALL AGENCY AS A PARTNER IN SPORTS MARKETING

Overall, these examples illustrate the importance of creative sponsorship activation in football marketing. By utilising current trends such as social media and innovative campaigns, brands can build a strong presence and create a lasting connection with fans. At a time when you need to stand out from the competition through creative and effective strategies, we are the right partner to have at your side - because we inspire!

SPONSORSHIP ACTIVATIONS BECOME A SUCCESS WITH US!