NEW HORIZONS: SPORTS SPONSORSHIP ACTIVATIONS BEYOND THE STADIUM

In the dynamic world of sports marketing, sports sponsorship activation is a critical factor in a brand's success. Especially at major tournaments such as the UEFA EURO 2024, it is essential how sponsors use their presence outside the stadiums to effectively reach their target groups. A look at innovative approaches shows how creative and diverse sports sponsorship activations can be even off the pitch.

OPTIMISING THE ACTIVATION OF EXTERNAL SPACES

In addition to the forms of advertising inside the stadium, there are countless opportunities for sponsors to attract attention off the pitch. For example, FanZones can become a hotspot for sponsorship activations during UEFA EURO 2024. Interactive stands, lotteries, challenges and live broadcasts allow brands to engage directly with fans and build an emotional connection.

USING CHANNELS POWERFULLY

In an increasingly digitalised world, the relevant channels must be used for sports sponsorship activations. Social media platforms such as Instagram, Twitter and TikTok offer an ideal platform to spread the sponsor's message and become visible to fans. One example of an interactive activation is Barmenia's campaign for Leverkusen's championship, in which fans can enter their nickname for the champion's team and win tickets for the final match. Ideally, these campaigns go viral so that sponsors can generate a wide reach and at the same time build a close relationship with their target group.

FOOTBALL MARKETING WITH FANS

The art of sponsorship activation is not just about attracting attention, but also about creating unique experiences for fans. By connecting closely with football and sharing the fans' passion, sponsors build an emotional bond that goes beyond the sport. By creating unforgettable moments, sponsors can ensure that their involvement remains in fans' memories for the long term, for example with the “REWE Stadium Overnight Stay”, which is organised as a lottery for the stadiums in Cologne and Hamburg. From overnight packages to fan meetings - the possibilities are endless.

BUILDING A BOND WITH FANS

The main goal of sports sponsorship activations is to build a strong connection between the sponsor and football. By presenting themselves as a passionate part of the football community, sponsors can build an authentic relationship that goes beyond pure advertising. Creative activation strategies, such as a certain amount of  free beer on the last match day, enrich the fan experience and strengthen the brand image. In this way, sponsors can ensure that their commitment leaves a lasting impression.

OUR MISSION AS A SPORTS MARKETING AGENCY

In a world where competition for fans' attention is constantly growing, as a sports marketing agency we are the best partner to help you stand out from the crowd. With our expertise and passion for sport, we develop optimal activation strategies that put your brand at the centre of the action and create a deep connection with fans. Together, we use the magic of sport to take your brand to a new level - because we inspire!


SPONSORSHIP ACTIVATIONS BECOME A SUCCESS WITH US!