Football marketing during the crunch time: sponsorship activation at the end of the season

How does the season end for my club? A question that not only millions of football fans ask themselves regularly, but especially sports sponsors. Certainly, when the end of the season is still uncertain, planning activation strategies can be a major challenge for them. In situations where clubs can be promoted, win titles, reach European competitions or even be relegated, flexibility and foresight is required to maximise football sponsorship activation.

ACTIVATION AT THE NEXT LEVEL: SPORTS SPONSORSHIP IN THE EVENT OF PROMOTION

In the event of promotion, sponsors have the opportunity to benefit from increased attention and emotions in the final spurt of the season. The activation measures must strengthen fan loyalty and celebrate the new chapter in the club's history. This is achieved through special events, limited editions of products, printed T-shirts and caps or social media campaigns that capture the fans' joy of promotion.

TOGETHER for THE TITLE: SPORTS MARKETING and THE CHAMPIONSHIP

A national title is a milestone that a sponsor must celebrate with its club. Barmenia, for example, has already celebrated the Leverkusen championship title with branded T-shirts, thus generating attention. The same can also be achieved with championship shirts and caps, free products for fans, or creative congratulations can be expressed via social media. In this way, the brand presence can be increased and the title celebrated with the fans at the same time. Sponsors therefore build a strong emotional bond and at the same time promote long-term customer loyalty.

EUROPEAN CUP: INTERNATIONAL SPORTS SPONSORSHIP

European competitions offer a unique platform for sponsors to present their brands internationally. Here, activation measures should aim to utilise the global reach of the club and tap into new, international markets. This can be achieved through international advertising campaigns, cooperation with local partners or local fan events.

11+MEDIA AS YOUR IDEAL PARTNER

Overall, sponsorship activation with an open season is a complex matter that requires flexibility, creativity and a strategic approach. Thanks to our decades of experience, we know which fans' needs and emotions sponsors need to cater to best. In football sponsorship, we react flexibly and in a structured way to various scenarios and help you to strengthen your brand presence and achieve long-term success in sports marketing - because we inspire!

SPONSORSHIP ACTIVATIONS BECOME A SUCCESS WITH US!